You recorded the episodes. You wrote the show notes. And then the show sat on one platform, invisible to the ninety per cent of listeners who never open that app. Podcast submission is the unglamorous step that decides whether a show gets discovered or disappears, and it is the step most creators either skip or get half right.
Our Anchor podcast submission services take your show from a finished audio file to a properly listed, correctly categorised, fully indexed podcast on Spotify for Creators — the platform Anchor became — and on more than thirty directories beyond it. We handle the RSS feed, the metadata, the artwork specifications, the category selection, the market targeting and the verification checks that follow. You approve the assets once. We do the rest and report back with proof of every listing.
SEOServiceinIndia works with podcasters, agencies, SaaS founders, coaches and in-house marketing teams across the United States, the United Kingdom, Canada, Australia, Singapore and India. Whether you are launching episode one or fixing a feed that never propagated properly, this page explains exactly what we do, how we do it and what it costs.
Anchor launched in 2015 as a free, mobile-first podcast host and quickly became the easiest on-ramp in the industry. Spotify acquired it in 2019. In March 2023 the Anchor name was retired and the platform became Spotify for Podcasters. In November 2024 it was renamed again to Spotify for Creators. Existing shows were migrated automatically, old Anchor.fm links redirect, and creators now sign in with a Spotify account.
So if you are looking for Anchor, you have not lost anything — the hosting still exists, it simply lives under a different name inside Spotify's creator ecosystem. What has changed is the emphasis. The platform is now built Spotify-first: the analytics, the monetisation programmes and the promotional tools are all oriented around Spotify listeners, and some of the old Anchor creation features have been retired along the way.
Brand memory outlasts brand changes. Thousands of tutorials, course modules, YouTube walkthroughs and blog posts still say "upload to Anchor", so that is still the phrase people type. We built this page around the term you actually searched rather than pretending the confusion does not exist. If you arrived here from a two-year-old tutorial, you are in the right place — the workflow is the same, the logo is different.
Podcast submission is often misunderstood as uploading a file to each app one by one. It is not. Your host generates a single RSS feed — an XML file that carries your show title, description, categories, artwork, language, author details and every episode. Directories read that feed and mirror it. Submit the feed once to each directory and every future episode appears automatically.
That means the quality of the feed determines the quality of every listing you will ever have. A missing category, a mistyped author name, artwork at the wrong resolution or an unset explicit tag can get a submission rejected or leave the show buried in the wrong section of an app. Getting the feed right the first time is the entire job, and it is where most DIY submissions fail.
Podcasting is not a stand-alone channel. Done properly, a submitted and optimised show compounds four distinct gains at once, and each one feeds the others.
Every directory listing creates an indexable page carrying your show title, your episode titles and your descriptions. Those pages rank for long-tail queries your website will never realistically win, and they occupy results your competitors cannot easily displace. A show with thirty listings has thirty separate surfaces working on your behalf.
Large language models and AI search products lean heavily on transcripts and structured descriptions. When your episodes carry accurate transcripts and clean metadata, your expertise becomes quotable material for AI Overviews, ChatGPT, Perplexity and Gemini. Shows that publish transcripts are cited noticeably more often than shows that do not, and this is fast becoming the strongest argument for doing submission properly.
Consistent listings across recognised audio platforms are a trust signal for both people and algorithms. Show notes give you a natural, non-spammy place to link back to your service pages, and listeners who arrive from a forty-minute episode convert at a much higher rate than a cold visitor from a search snippet.
Every engagement ships the same core deliverables. Nothing here is an upsell disguised as a line item.
We create or take over your show on Spotify for Creators, or on whichever host you prefer if you want a platform-neutral feed. We then configure the feed properly: title, subtitle, author, owner email, copyright, language, show type, explicit flag, primary and secondary categories, and the artwork reference. We validate the XML before a single submission goes out, so nothing gets rejected for a fixable error.
Directory search engines are keyword-driven, and Apple in particular weights the show title, author field and episode titles heavily. We research the terms your audience actually uses, then write show and episode titles that read naturally to a human while carrying those terms. Category selection is treated as a strategic decision, not a shrug — a smaller, better-fitting category is usually worth far more visibility than a giant one you will never chart in.
We check your artwork against the strictest specification in the chain — square, 3000 x 3000 pixels, RGB, under the file size ceiling, legible at thumbnail scale — and flag anything that will fail. We also produce episode transcripts and structured show notes with timestamps, because they serve accessibility, on-page SEO and AI citation in one pass.
Beyond Spotify we submit and verify listings on Apple Podcasts, Amazon Music and Audible, YouTube Music, iHeartRadio, TuneIn, Deezer, Castbox, Player FM, Podcast Addict, Pocket Casts, Overcast, Podchaser, Podcast Index, Listen Notes, JioSaavn, Gaana and other regional platforms relevant to your markets. Each submission is tracked to confirmation, not fired off and forgotten.
The process is deliberately boring, because boring is what produces a clean listing on the first attempt.
We review your existing feed or launch plan, your target markets, your competitors' shows and the keywords worth chasing. You get a written audit before any work starts.
Show setup, category selection, keyword-led titles and descriptions, and full XML validation.
Cover art specification checks, episode art where relevant, transcripts and show notes.
Every platform in your scope, submitted, tracked and confirmed, with logins documented and handed to you.
We verify each listing renders correctly, episodes propagate, and analytics are connected on both the host and the directory side.
A monthly report on listings, rankings, downloads and episode performance, with recommendations for the next cycle.
Typical go-live is three to five working days from asset approval. Apple Podcasts and a few smaller directories run manual review queues, so their confirmation can take a little longer — we chase those and keep you posted rather than leaving you to wonder.
Podcast consumption is not uniform, and neither is our submission list. American and Canadian audiences skew towards Apple Podcasts, Spotify and iHeartRadio. British listeners bring Acast and Deezer into play. Australian audiences over-index on Pocket Casts and Apple. Singapore is a heavily mobile, multilingual market where Castbox and Spotify dominate. India is a Spotify, JioSaavn, Gaana and Amazon Music market, with language targeting doing much of the heavy lifting.
We set your language and locale tags to match, choose categories against the competitive landscape of each market rather than a global average, and prioritise the directories that actually move downloads where your listeners are. If you are targeting more than one country, we will tell you honestly whether a single feed or separate market-specific shows is the better structure for your goals.
We work with new shows and rescue jobs in equal measure. Typical clients include:
If your show is already live but missing from half the apps it should be on, that is a feed problem with a straightforward fix. It is one of the most common jobs we take on.
Scope is driven by episode volume and how many markets you are targeting. Pricing is quoted after the audit so you are never paying for directories or languages you do not need.
We have been running search and content campaigns for over a decade and have handled podcast feeds through every major platform shift of the last five years, including the Anchor migration itself. That matters, because migrations are where feeds break: a redirect that was never set, an owner email that no longer resolves, a duplicate listing created during a rebrand. We have seen and fixed all three more times than we would like.
Podcast submission sits at the intersection of technical SEO and audio production, so the work is done in-house by people who write XML and schema for a living, not by a general virtual assistant working from a checklist. Feed validation, structured data, transcript optimisation and directory-specific requirements are all handled by the same team that builds our clients' technical SEO.
We run shows live across six major English-language markets and maintain working relationships with the directory submission and review processes in each. When something is stuck in a review queue, we know the escalation path rather than guessing at it.
You own your feed, your host account and your directory logins — always. We do not lock clients into a proprietary feed, we do not hide credentials, and we do not report vanity numbers. Every listing we claim is delivered with a live link you can click. If a directory rejects a submission, we tell you why and what we are doing about it, in the same report.
You receive a directory listing sheet with a live URL for every confirmed platform, your validated RSS feed and full account credentials, optimised show and episode metadata, transcripts and show notes for every episode in scope, and a baseline analytics report covering downloads, completion rate and platform split.
The monthly report tracks listing health, keyword positions inside directory search, episode-level download trends, and the specific actions recommended for the next cycle. It is written in plain language, because a report you have to decode is not a report.
Anchor as a brand no longer exists. Spotify acquired it in 2019, renamed it Spotify for Podcasters in 2023 and then Spotify for Creators in 2024. The free hosting service continues under that name, existing shows were migrated automatically, and old Anchor.fm links redirect. If you had an Anchor account, you can access it with a Spotify login.
Yes, every submission starts from a hosted RSS feed. If you do not have one, we will set the show up on Spotify for Creators or a platform-neutral host of your choice as part of the engagement, at no extra cost.
Fifteen well-chosen directories cover the overwhelming majority of listening in most markets. Going to thirty-plus adds regional platforms, aggregators and data sources that AI search products read, which is where the incremental value now sits. We recommend a list based on your target countries rather than submitting everywhere for the sake of a bigger number.
Most directories list a show within a few hours to two days. Apple Podcasts runs a manual review that usually takes one to five days, and occasionally longer during busy periods. We track every submission to confirmation and follow up on anything that stalls.
Directories read your entire feed, so your full back catalogue appears automatically once the feed is submitted. We can also go back and optimise the metadata, titles and descriptions of older episodes if they were published without keyword consideration.
Always. The show, the RSS feed, the host account and all directory logins are yours. We document every credential and hand it over. There is no proprietary feed and nothing to unwind if you decide to move on.
Yes, and it is one of our most common jobs. We audit the feed, identify the validation errors or failed submissions causing the gaps, correct them and resubmit. Most partial-listing problems trace back to a small number of fixable feed issues.
We work with clients across the United States, the United Kingdom, Canada, Australia, Singapore and India, and we can support shows in other markets and languages on request. Directory selection, categories and language tags are set per market rather than globally.
If your show is not yet live, we will get it launched properly the first time. If it is live but underperforming, we will audit the feed, find what is broken and fix it. Either way the first step is the same and it is free: send us your show name or RSS feed and we will come back with a written audit covering feed health, missing directories, metadata gaps and the keywords your show should be targeting.
Talk to our podcast SEO team today and get your free podcast submission audit. No lock-in, no proprietary feed, no jargon.
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