iOS App Store SEO Services That Turn Searches Into Installs

App Store Optimization is the process of improving an app's visibility and install rate inside the Apple App Store. It uses the same search logic as SEO but a completely different index: Apple reads only your app name, subtitle, keyword field, in-app purchase and event names, and screenshot caption text. There are no backlinks, no meta descriptions, and on iOS your long description is not indexed for ranking at all.

First keyword movement usually appears within four to six weeks of a metadata submission, because Apple re-indexes quickly. Meaningful install growth typically takes three to six months, since rankings need conversion and download velocity behind them to hold. Highly competitive categories take longer, and we will say so at the audit stage rather than after you have signed.

No, and any agency that does is either guessing or targeting keywords nobody searches for. Ranking depends on competitor behaviour, your conversion rate, your rating and your download velocity — several of which are properties of your app rather than your listing. What we commit to is a documented method, transparent reporting, and telling you when the limiting factor is the product rather than the marketing.

Yes. Most of our ASO clients are outside India — primarily the United States, United Kingdom, Canada, Australia and Singapore. We build storefront-specific keyword sets for each market rather than translating US metadata, and our working hours overlap with both APAC and US business hours for calls and review-response turnaround.

The subtitle. It holds 30 characters and is indexed for search, so treat it as a second keyword field rather than a tagline. Promotional text holds 170 characters, can be edited without submitting a new build, and is useful for announcements — but it does not affect search ranking on iOS.

Not on iOS. Apple does not index the 4,000-character description for search. It still matters enormously for conversion, because users read the first two or three lines before deciding, so it should be written for the reader with the value front-loaded. On Google Play the long description is indexed, which is why the same copy should not be reused across both stores.

It is a hidden 100-character field in App Store Connect, comma-separated with no spaces after the commas — every space costs you a character. Use single words rather than phrases, since Apple assembles combinations automatically, and never repeat a word that already appears in your app name or subtitle, because Apple de-duplicates across all three fields.

Not necessarily, but they work well together. Search Ads gives you same-day impressions and, more usefully, exact-match data showing which keywords actually convert to installs. We use that evidence to decide which terms deserve your limited organic characters. If your budget only supports one channel, we will tell you which one fits your stage.

Yes, as a separate scope. The stores work differently enough that they need separate strategies — Google Play indexes the long description, so it is a keyword-density problem, whereas iOS is a compression problem across 160 characters. We can run both in parallel or start with whichever store carries more of your revenue.

Your App Store listing URL, App Store Connect access or a screenshot export of your current metadata, App Store Connect Analytics access for baseline conversion data, and — if you run them — Apple Search Ads reports. If you have brand guidelines and creative source files, share those too so screenshot work matches your product.

That is the most common situation we work in. A stalled app usually has three fixable problems: metadata written once at launch and never revisited, a first screenshot that does not communicate the benefit, and a rating that has drifted below the point where users trust it. Those are all addressable, and they compound quickly once corrected.

It depends on how many storefronts you are targeting, how competitive your category is, and whether creative production is included in scope. Rather than quote a generic package, send us your App Store URL and we will price against your actual listing after a free audit.

The app name, subtitle and keyword field are submitted with an app version, so they are tied to your release cycle. Promotional text, in-app events and custom product pages can be changed without a new build. We plan submissions around your release schedule so keyword changes are never lost between builds.

We keep a rollback version of every metadata state, so reverting is straightforward. Drops are also frequently caused by competitor moves or Apple algorithm shifts rather than by your listing, which is why we track competitor positions alongside your own — it prevents undoing a change that was actually working.

You do. The keyword research, the metadata strings, the creative source files and the reporting history are all yours, handed over in editable formats. There is no lock-in and no proprietary dashboard you lose access to.