Your existing listener geography. We pull your hosting analytics and look at where your downloads actually come from. If India already appears in your top ten territories, Gaana is an easy yes. If it appears nowhere but you're launching an India-focused campaign, it's a strategic yes. If neither is true, we say so.
Indian podcast distribution
Gaana.com Podcast Submission Services
Getting your show onto Apple Podcasts and Spotify is the easy part. Getting it in front of listeners in India — the world's third-largest podcast listening market — takes a different set of decisions, a different feed setup, and a platform most Western distribution guides quietly skip over.
That platform is Gaana.
Our Gaana podcast submission services handle the entire listing process for you: the feed audit, the artwork correction, the category mapping, the country-of-origin and language declarations, the submission itself, the follow-up on the review queue, and the verification once your show goes live. We work with podcasters, brands, agencies and audio networks across the USA, UK, Canada, Australia, Singapore and India, and we tell you honestly, before you pay anything, whether Gaana is worth your time at all.
Platform reality and fit
What Gaana Actually Is in 2026 — And Why Most Articles Get It Wrong
Search "submit podcast to Gaana" and you'll find blog posts confidently claiming Gaana has 185 million, 200 million, or "over 200 million monthly active users." Those numbers are lifted from press coverage that is now several years old, and they are repeated on listicle after listicle without anyone checking.
Here is the accurate picture, and we'd rather you heard it from us than discovered it after buying a package.
Gaana launched in April 2010 and became one of India's defining music streaming apps. In 2022, after a difficult funding period, it moved to a subscription-only model. In 2023, its entire Indian music catalogue — previously accessible worldwide — was restricted by subscriber geolocation, and the service was acquired by Entertainment Network India Limited (ENIL), the Times Group company behind Radio Mirchi, in a slump sale.
What that means in practice:
- Gaana today is a smaller, India-focused platform than the numbers on most SEO blogs suggest.
- Its audience is concentrated inside India, with limited availability elsewhere.
- It still accepts podcast submissions, and it still delivers a real, engaged audio audience — particularly for Hindi and regional-language content.
- It is not a substitute for Apple, Spotify or Amazon Music. It is an addition, and a targeted one.
We say this openly because the wrong expectation is the fastest way to a disappointed client. If your show is a US-only B2B interview podcast with no Indian listeners and no plans to build any, Gaana will not move your download numbers. We will tell you that in the first conversation and point you toward directories that will.
If, on the other hand, you are targeting Indian listeners, Indian diaspora audiences abroad, or you publish in Hindi, Tamil, Telugu, Marathi, Bengali or Punjabi — Gaana belongs on your distribution list, and doing the submission properly matters.
Should You Submit Your Podcast to Gaana? A Straight Fit Assessment
Every engagement starts with a fit check, not a sales pitch. We look at four things.
Your language and subject matter. Gaana's strongest podcast performance sits in devotional and spiritual content, film and entertainment, news and current affairs, comedy, self-improvement, business and startups, and true crime — largely in Hindi and Indian regional languages, with a meaningful English-language segment.
Your diaspora potential. This is the piece most podcasters overlook. Large Indian-origin communities in the United States, United Kingdom, Canada, Australia and Singapore actively consume Indian-language and India-focused audio. A show about Indian markets, cricket, cinema, cuisine, immigration, or NRI finance has a natural audience that Gaana and its sibling Indian platforms reach far better than a generic Western directory listing.
Your capacity to publish consistently. Directory listings reward active feeds. A show that publishes monthly and irregularly gets less discovery surface than one publishing weekly, on every platform, not just Gaana.
Complete managed submission
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What Our Gaana Podcast Submission Service Includes
The submission form itself takes a few minutes. Everything that determines whether you get approved, and whether anyone finds you afterwards, happens before and after that form.
Full RSS feed audit and repair. We validate your feed against the standard RSS specification and the iTunes namespace tags Gaana relies on. Missing itunes:email, malformed enclosure URLs, broken publication dates, absent explicit tags, invalid character encoding on non-English titles — these are the reasons submissions fail, and they are all fixable before you ever hit submit.
Ownership verification handling. Gaana verifies that you actually control the feed, using the email address published in it. We make sure that address is correct, monitored, and matches the account details, then manage the verification exchange for you.
Artwork compliance and optimisation. Square JPG or PNG, minimum 1400 × 1400 pixels. We check resolution, colour profile, file weight, and — just as importantly — legibility at thumbnail size, where the actual discovery decision gets made. Where the platform supports an additional logo or banner asset, we prepare those too.
Category mapping to Gaana's own taxonomy. This is the technical detail that trips up almost everyone. Gaana does not use Apple Podcasts categories. It maintains its own category structure, and the category set on your Apple feed does not carry across. Choosing the wrong one buries a good show in a browse section nobody uses. We map your show to the category where your actual competitors live and where Gaana's own browse traffic goes.
Country of origin declaration. Gaana requires a country-of-origin value at submission — it is not optional and it is not inferred from your feed. It influences how and where your show surfaces. We set it deliberately based on your audience strategy, not by accident.
Language declaration and regional tagging. For Hindi, Tamil, Telugu, Marathi, Bengali, Punjabi, Kannada, Malayalam, Gujarati or bilingual shows, the declared language directly affects which listeners see you. We set this correctly and align it with your titles and descriptions.
Title, description and show-notes optimisation. We rewrite your show description and episode metadata so it carries the search terms Indian listeners actually type, without turning it into keyword soup. This is search engine optimisation applied inside the platform, and it is where most of the long-term discovery value sits.
Submission, tracking and follow-up. We submit through the appropriate route — the direct portal at podcasts.gaana.com or an integrated hosting partner — track the review queue, respond to any queries, and confirm the live listing when it publishes.
Listing verification and reporting. Once approved, we verify the show page renders correctly, artwork displays properly, episodes are pulling through, and the feed is refreshing. You get the live URL and a short written record of every setting we applied.
Seven-step delivery
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How the Gaana Submission Process Works, Step by Step
Step one — discovery and fit call. We review your show, your analytics and your goals for the Indian market, and confirm whether Gaana is worth doing.
Step two — technical feed audit. We validate the RSS feed, list every issue, and fix what needs fixing. If you're on a host we can access, we make the changes directly. If not, we send you an exact change list.
Step three — asset preparation. Artwork resized and compliant, descriptions rewritten, category and language decisions documented and approved by you.
Step four — account creation and verification. Producer details, contact information and ownership verification handled end to end.
Step five — submission. The feed URL, category, language, country of origin and tags are entered and submitted through the correct route for your setup.
Step six — review period. Gaana runs an internal approval process. Typical turnaround is a handful of working days, though review queues vary. Anyone promising you a guaranteed same-day listing is not being straight with you.
Step seven — go-live confirmation and handover. We confirm the live show page, check episode ingestion, and hand over the URL plus your full settings record.
Submitting via Your Existing Host — And Why You Might Still Want Help
Several podcast hosts offer Gaana as a built-in distribution destination, including Libsyn, Blubrry, Hubhopper and Captivate. If you're on one of those, part of the submission is a few clicks inside your dashboard.
We say that plainly, because we'd rather be trusted than clever. Here's what the button doesn't do.
It doesn't tell you your feed has an invalid enclosure that will cause episodes to stop ingesting three months from now. It doesn't choose the right Gaana category for you — it just shows you a dropdown. It doesn't write a description that ranks. It doesn't diagnose a rejection or chase a stalled review. And it doesn't tell you whether your show should be on Gaana at all.
If you have a clean feed, know your category, and just want the listing, use the button — with our blessing. If you want the show set up so it's actually findable, that's the work we do.
Regional-language discovery
Regional Language Podcasts: Where the Real Opportunity Sits
India's audio growth is not happening in English. It is happening in Hindi, Tamil, Telugu, Marathi, Bengali, Punjabi, Kannada, Malayalam and Gujarati — and the competitive field in most of those categories is still thin compared to English.
For regional-language shows we handle:
- Correct language declaration at submission so the platform surfaces you to the right listener segment
- Titles and descriptions written in the script your listeners search in, plus transliterated variants where search behaviour is mixed
- Category selection based on where regional-language listening actually concentrates
- Character encoding checks so Devanagari, Tamil and other scripts render properly rather than breaking into question marks
- Episode-level metadata consistency across the whole back catalogue, not just new releases
If you're an English-language show with an India-focused topic, we handle the mirror problem: making sure your metadata signals relevance to Indian listeners without misrepresenting your content.
Beyond Gaana: The Full Indian Audio Distribution Stack
A single Gaana listing is a starting point, not a strategy. Because we handle the feed work once, adding further platforms costs a fraction of doing each in isolation. Alongside Gaana we regularly submit to:
- JioSaavn (via YourCast) — one of India's largest music and podcast platforms
- Amazon Music India and Audible where eligible
- Wynk Music
- Hubhopper — India's largest homegrown podcast platform and a useful host in its own right
- Spotify, Apple Podcasts, Pocket Casts, PlayerFM, TuneIn, Podcast Index and the wider global directory set
Most clients come for Gaana and leave with a distribution map covering every platform their audience actually uses, on both sides of the world.
Experience across six markets
Why Podcasters Across Six Markets Work With Us
We do this every week. Podcast submission is not a side offering for us — it's a defined service line inside a broader search and content agency. We've worked through feed rejections, encoding failures, artwork bounces, stalled review queues and platform migrations across dozens of shows.
We know both sides of the market. Our team operates from India and works daily with clients in the USA, UK, Canada, Australia and Singapore. We understand the Indian audio ecosystem from inside it, and we understand what a US or UK podcaster needs explained rather than assumed.
We tell you when the answer is no. The fit assessment is genuine. Several enquiries a month end with us recommending the client skip Gaana entirely and spend the budget on directories that match their audience.
We're search people first. Podcast discovery is a search problem — inside the platform, inside Google, and increasingly inside AI answer engines. We bring the same metadata, structure and content discipline to your show that we bring to a website.
Everything is documented. You get the live URL, every setting we applied, the feed changes made and the reasoning behind each decision. No black boxes.
Flexible engagement
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Our Gaana Podcast Submission Packages
Starter — Single Platform Submission Best for podcasters who want Gaana done properly and nothing more. Includes fit assessment, feed audit and repair list, artwork compliance check, category and language mapping, submission, review follow-up and live listing confirmation.
Growth — Indian Market Distribution Best for shows serious about Indian listeners. Everything in Starter, plus submission to JioSaavn, Amazon Music India, Hubhopper and Wynk, full description and episode metadata optimisation, back-catalogue metadata cleanup, and a discovery report.
Enterprise — Global Distribution and Podcast SEO Best for networks, brands and multi-show publishers. Everything in Growth, plus global directory submission, hosting migration with redirects where needed, episode page SEO and schema on your own website, transcript production, ongoing monthly optimisation and reporting.
Pricing is quoted after the fit assessment, because a five-episode show and a 300-episode back catalogue are not the same job and shouldn't cost the same.
Free fit assessment
Get Your Podcast Listed on Gaana
Send us your RSS feed URL and a sentence about who you're trying to reach. We'll run the fit assessment, flag any feed problems we find, and tell you honestly whether Gaana is worth doing for your show — before you commit to anything.
If it is, we'll handle every step and hand you a live listing. If it isn't, we'll tell you where your audience actually is.
Talk to our podcast distribution team today — the audit is free, and the advice is straight.
Creating an account and submitting your RSS feed to Gaana does not carry a platform fee. What you pay us for is the work around the submission — the feed audit and repair, artwork compliance, category and language mapping, metadata optimisation, verification handling and follow-up on the review queue. That work is what determines whether you get approved and whether listeners find you afterwards.
Gaana runs an internal review before publishing a show. Typical turnaround is a few working days, though it varies with queue volume and whether your feed raises any queries. We track the submission and follow up rather than leaving you to guess.
Yes. Podcasters in the USA, UK, Canada, Australia, Singapore and elsewhere can submit. The country-of-origin field records where your show originates and is a required part of the submission. Whether it's worthwhile depends on whether you have, or want, listeners in India or within the Indian diaspora — which is exactly what our fit assessment establishes.
No. We can submit directly through the Gaana podcast portal, or through an integrated host such as Libsyn, Blubrry, Hubhopper or Captivate if you already use one. What matters is that your feed is valid and your metadata is right.
The usual causes are a feed that doesn't meet the RSS and iTunes-namespace requirements, artwork below the 1400 × 1400 minimum or in an unsupported format, a missing or unverifiable owner email, or no published episode in a supported audio format. We diagnose the specific cause, fix it and resubmit.
No, and this catches a lot of people out. Gaana maintains its own category taxonomy, so your Apple category does not carry across and must be selected separately at submission. Choosing the wrong one is one of the most common reasons a well-produced show gets no traction on the platform.
For most shows targeting Indian listeners, yes. JioSaavn, Amazon Music India, Wynk and Hubhopper together cover a much wider slice of the Indian audio audience than any single platform. Our Growth package covers all of them, and because the feed work is done once, adding platforms is far cheaper than doing each separately.
Indirectly, and it's part of what we do. Platform listings build citations and discovery surface, but the bigger wins come from episode pages on your own site, proper schema markup, transcripts and internal linking — all included in our Enterprise package and available as an add-on to the others.
Start today
Reach the Right Indian Podcast Listeners
Send us your RSS feed for a free fit assessment, technical review and an honest distribution recommendation.
